Waterman Capital Acquires Significant Stake in Australian Advertising Agency Special

On 2 November 2026, private-equity investor Waterman Capital acquired a significant stake in advertising agency Special to support its international expansion. Australian partners Cade Heyde and Lindsey Evans were appointed global co-CEOs; the financial value of the investment was not publicly disclosed. The deal highlights opportunities in agency growth, international brand strategy and advertising partnerships. HPC can support media and marketing businesses with audience analytics, campaign-performance measurement, customer segmentation and digital marketing intelligence.