Australia's Tourism Industry Promotes International Travel and Destination Experiences

Tourism Australia welcomed 300 travel agents participating in its G'day Australia 2026 programme, held in Darwin from 13 to 15 October. The event provided an opportunity to promote Australian destinations and experiences to international travel professionals, supporting the role of tourism marketing and industry partnerships in attracting visitors. Media organisations and marketing agencies require stronger audience analytics, campaign measurement and digital growth strategies. HPC supports communications groups with data-supported campaign planning, audience analytics and content monetisation for a professional fee of $505,000.